About TAB
Since 1933, the Traffic Audit Bureau for Media Measurement has acted as an independent provider of standardized and valid circulation measures for Out of Home media for both buyers and sellers. TAB is a not-for-profit organization whose support comes from three major industry segments: advertisers, advertising agencies, and OOH media companies.TAB’s tripartite membership and management principles ensure buyer control over the governing policies of auditing practices, as well as all TAB audience measures.
EYES ON is a radical departure from the historical measurement tools used by the Out of Home industry. For the most part, EYES ON uses the same concepts and language used by other media. It goes one step farther in providing measures of commercial audience.